The First Logo Concept
January 2025
This was the very first visual idea for Cravepede. It was bold and energetic, trying to capture the feeling of forward movement. While I loved the passion, I knew I could simplify it to create something more iconic and memorable.
Refining the Vision
February 2025
Our second logo iteration aimed for a cleaner, more modern feel. This design focused on the "C" as a path, an open road inviting people on a journey. It was a step closer to the symbol of ambition we wanted to create.
Our First Post
March 2025
This was the graphic for one of our very first posts. The goal was simple: share a powerful truth in a visually engaging way. It was designs like this that began to attract our first followers and build our community.
The WhatsApp Channel
December 2024
Before there was an app, there was a WhatsApp channel. This is where it all began—sharing daily inspiration, prayers, and reflections with a small but faithful group. It was the seed from which the entire Cravepede ministry grew.
Early Daily Motivation
January 2025
This post represents the core of our early content. We focused on short, powerful quotes that people could carry with them throughout the day. This simple approach to motivation remains a cornerstone of our mission.
The First Tagline
Early 2025
Our first tagline was "God's the father of motivation." It was a bold declaration meant to show how strong the Lord is and to celebrate the fact that He is good at being God. It was the foundation of our message.
Evolution of the Name
Christmas 2024
I can't forget the journey to find our name. It started with "Moverin," for motion. Then came "Relief" (reassurance from anxiety), "Profuse" (abundant), "Ultimatum" (a final call to our old selves), "Hopecage" (protecting our hope), "Evacuation" (from negativity), and even "Cravelot" (a lot of strong desire). Hahaha! Finally, during a quiet night, I realized that even a little desire to succeed can help one move forward. As I remembered the birth of Jesus Christ this Christmas, the brand was also being born with God's help.
—DARA RHEIN, CEO & FOUNDER